Press Release

 

 

PRESS RELEASE

FOR IMMEDIATE PUBLICATION

May 7, 2007

 

ARTIST ADVANTAGE  ANNOUNCES REVOLUTIONARY NEW WINDMILL® EASEL, WINS FIRST PLACE FOR BEST NEW PRODUCT AT 2007 NAMTA TRADE SHOW IN CHICAGO

 

The WINDMILL® easel created quite a stir when it was introduced in Chicago at the 2007 National Art Materials Trade Association (NAMTA) trade show in April. Overwhelmingly voted on by artists, retailers, distributors, sales representatives and manufacturers in the artist materials industry, the WINDMILL® easel won the prestigious award of First Place for Best New Product for 2007. To further sweeten the victory, the WINDMILL® creator, Artists Advantage was awarded Best New Exhibitor at the show.

 

The revolutionary patent pending WINDMILL® easel provides the artist a new dimension in creativity, presenting the artwork to the artist from a new and expressly unique perspective. The WINDMILL® easel manually revolves a full 360° to provide full access to the entire canvas. The method used to hold the canvas to the easel provides the option of either complete surface exposure, or for the first time, complete edge exposure for true ‘museum wrap’ style painting.

 

Because of these attributes, the design greatly reduces artist fatigue associated with extended painting sessions. The WINDMILL® easel also meets the guidelines put forth by the Americans with Disabilities Act and increases accessibility to the artwork for physically challenged artists.

 

The WINDMILL® easel is available as a studio easel with a wood base or as a stand-alone pivot assembly. The stand-alone unit easily attaches onto many horizontal and vertical surfaces such as worktables and walls, as well as many sturdy traditional easels. The stand-alone unit travels well outside and readily attaches to many trees and fence- posts.

 

Artists Advantage now located in Saint Marys, GA was started in 2005 to design, develop, manufacture and market the WINDMILL™ easel. The WINDMILL® easel is the invention of founder and President, Hal Shiff. Shiff created this easel as a direct result of his oil-on-canvas painting over the past 25 years, providing him the necessary insight to the needs of the artist. For more information on Artists Advantage  and the WINDMILL® easel, visit www.windmilleasel.com.

 

Source: Artists Advantage

 

Copyright 2007 Artists Advantage All Rights Reserved.